01 / CASE STUDY

Campaign system.

FOR THE UK iX2 LAUNCH, I CURATED STATIC AND FILM ASSETS TO BALANCE THE CAR'S DESIGN WITH A HUMAN PRESENCE, THEN DIRECTED THE PICCADILLY CIRCUS OOH MOMENT.

MY INPUT
CREATIVE APPROACH · ART DIRECTION · EXECUTION
FORMAT
INTEGRATED CAMPAIGNS
DELIVERED
OOH · META · DIGITAL DISPLAY