01 / CASE STUDY

Frieze Art Fair.

IN 2022, WE FOLLOWED THE TRADITIONAL JOURNEY THROUGH FRIEZE ART FAIR WITH A FAST-EDITED HYPER REEL. IN 2023, THE BMW i5 AND KOKO NEEDED A DIFFERENT ROUTE. I USED THE RED CAR AS A REPEATING VISUAL THREAD, CHOOSING IMAGES AND SHAPING A MORE MYSTERIOUS, SHOW-DON'T-TELL STORY.